Help Patients Take Action
Getting patients to take the next step, like book an exam, explore eyewear, or follow through on treatment, often comes down to one small detail: the call to action.
You’ll find CTAs for every part of your marketing, including your website, emails, social media, digital ads, and in-practice materials. The guide covers appointment booking, specialty services, optical, contact lenses, trust-building, and even seasonal slowdown messaging.
Instead of relying on vague phrases like “learn more” or “click here,” this resource helps you use clear, patient-friendly language that encourages action. With the right CTAs in place, it becomes easier for patients to understand what to do next, and for your practice to see stronger engagement and more bookings.
You'll Learn
-
How to use clear, patient-friendly calls to action that make it easier for patients to book exams, explore services, and take the next step in their care.
-
Which CTA phrases work best for different channels—websites, emails, social media, ads, and in-practice materials—so your messaging stays consistent everywhere patients see you.
-
How stronger CTAs can improve engagement and appointment bookings, especially during slower seasons when every click and inquiry matters.
Download for Free Now!
Our Website Products
Essential
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Essential+
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Enhanced
Our most popular option, an enhanced website targets the 5 pages of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content (plus the option to purchase additional 5-page packages as needed), and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Premium
Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design.
Custom
Custom sites are completely custom sites, and are available only by request.
Enterprise
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
| Essential | Essential+ | Enhanced *MOST POPULAR |
Premium | Custom/ Enterprise |
|
|---|---|---|---|---|---|
|
Marketing Membership |
 |
|
|
|
|
| Marketing Audit |
|
|
|
|
|
|
Website Responsiveness |
|
|
|
|
|
|
Website Accessibility |
|
|
|
|
|
|
Hand Selected Imagery |
|
|
|
|
|
|
Enhanced SEO Framework |
|
|
|
|
|
| Custom Content | – |
(5 pages) |
(5 pages) |
(7 pages) |
|
|
Enhanced Branded Homepage |
– | – |
|
|
|
|
Enhanced Creative Consultation |
– | – |
|
|
|
|
Full Brand Guidelines |
– | – | – |
|
|
| Premium Design | – | – | – |
|
|
|
Need Something More Specific? |
– | – | – | – |
|
Discover Our Website Solutions
What We Can Do For You
We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
Marketing Membership
Search Engine Optimization
Google Ads
Digital Awareness Ads
Email Marketing
Social Media
Branding
Dry Eye Marketing
Medical Niche Marketing
Partnered With Industry Leaders in Eye Care
Marketing Meets Medical Innovation
We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.
Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.
We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.
What Industry Leaders Are Saying
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Get In Touch
Website Design
Enhanced Solutions
