Digital Marketing for the Eyecare Industry

WHAT'S IN
IT FOR YOU

Brand-Based Website

We’ve spent years building websites for eye care professionals, and we’ve got it down to a science… literally! We’ve developed a system for building the most effective websites possible, converting people into new patients for your practice. Your new website will be personalized to your brand, written to reflect your practice values, and built to ensure the best possible user experience.

Promotional
Videos

Video content brings in three times more leads than written content. We’ve created professional promotional videos that can be personalized with your logo and practice information. These videos make an awesome addition to your website, blog, social media, or even screens located in your practice.

Social Media
Library

You know you should post on social media, but you have no idea what to post. We take the hard work out of maintaining a social media presence with our social media library. We’ve created and curated a great selection of content that’s perfect for social media. With unlimited access to our social media library, you’ll never have to waste time wondering what to post next.

Marketing
Audit

Part of an effective marketing strategy is finding out what’s working best for you. We offer a three-tiered marketing audit to evaluate any elements that could influence the efficacy of your marketing strategy.

The first phase of your marketing audit takes place 30 days into your membership to identify the strengths and opportunities your current marketing mix provides. We’ll perform the next phase of your audit 90 days into your membership, analyzing your main competitors and highlighting major opportunities. Finally, 1 year into your membership, we’ll complete phase 3. This tier of your audit gives you a full timeline of the last year, listing everything we’ve done for you and what kind of results we’ve seen.

Organic Marketing
Performance

Do you know how your website ranks in a Google search? We monitor your practice’s Google rankings every month, making changes and optimizations as we go to naturally improve your search engine rankings. By developing quarterly optimization strategies, we can help ensure your name gets closer to the top of the list.

Promotional
Videos

Social Media
Library

Marketing
Audit

Organic Marketing
Performance

Enhanced Marketing Solutions

Local Thought Leader

Local Thought Leader is a totally unique content-based product designed to help build your digital professional reputation and establish you as an industry leader in your area. Rather than writing standard blogs and content pieces, we work with you to create and ghost-write totally unique pieces of content based on your passions, perspectives, and experiences. Pieces could be delivered as infographics, in-depth articles, customized videos, and more.

Search
Ads

Search ads are the best way to ensure your practice appears at the top of a relevant Google search. As a premier Google partner, our team is fully trained and certified to build Google search campaigns according to industry best practices. We’ll create hundreds of ad variations to represent your practice and capture the user’s attention. Plus, with comprehensive tracking, you’ll have full visibility into the number of leads your search ads produce.

Location Targeting

The more targeted your marketing, the more effective it will be. Location Targeting(Geofencing and Geoframing) allows us to target people who live, work, or pass through your area, either in real-time or based on historical data. We can even target event attendees, or specific chain stores and restaurants across the city. Want to surpass your competition? Geoframing allows us to target their current patients directly.

YouTube
Ads

Over the last few years, YouTube has become a powerful search engine in its own right. And through video advertising, you can engage more of your viewers’ attention than any other platform. Our scalable video solutions can be branded for your practice and used as YouTube ads. Our marketing scientists will manage your ad campaign, analyzing its performance and reporting back to you every quarter. And as time goes on, we’ll continue to optimize your campaign to make sure it’s giving you the best possible results.

Membership Tailored to YOU

Membership:
what's included

Digital Marketing with a Human Touch