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8 Ideas to Safeguard Your Optometry Practice During COVID-19
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Does YouTube PreRoll Advertising Increase Brand Awareness?
Spoiler: we wouldn’t be writing this blog if it didn’t. How Should I Spend My Marketing Dollars? Clients ask us this every day, in almost every strategy session. It’s the elusive question that every optometrist has asked at some point. Unfortunately, it’s impossible to give an answer that works for every optometry practice. Every practice […]
How to Re(Invest) In Digital Marketing in 2020
Something I do almost every day is have conversations with clients about how to get the most out of their marketing. And I’ve noticed that when it comes to investing in the tactics that they are hesitant, especially now with the massive changes caused by COVID-19. Many business owners are feeling uncertain and trust me, […]
Why Selling Online Is The New Future For Eye Care
As businesses are reopening, consumers are still very cautious about shopping inside of stores. In order to not only serve your patients where they are (on the internet) but also to ensure your financial success, you must start moving towards being able to show and sell your products online. We know that this can seem […]
SEO is About More Than Google: What Are You Doing on YouTube, Reddit, & Pinterest?
SEO is about more than just Google; you can boost your ranking using Youtube, Reddit, and Pinterest. So if you are new to digital marketing or just looking to drive more traffic to your website, you’re in the right place. What is SEO? SEO stands for Search Engine Optimization. This is the process of optimizing […]
Creating An Eye Care Marketing Plan in 2020
As a business owner, taking time out of your day to create a marketing plan might seem unimportant compared to the endless tasks on your to-do list. Most eye care practitioners are so trapped in the day-to-day that they rarely take a step back to view their business on a holistic level. As a result, […]
Marketing as You Relaunch Your Eye Care Business During Covid-19
Business is going to be different, period. It is not going to go back to normal at least for a while. So, what does the new normal look like for an eye care business? It will likely be staggered appointments, protective masks, sterilization protocols, and social distancing inside the office. Everything will be different…everything you […]
The Optometrist’s Social Media Playbook for COVID-19
COVID-19 has completely changed our definition of “Business-as-usual,” and practice owners everywhere are trying to sort out how previous daily tasks should fit into the new normal. At first glance, social media might seem like a frivolous use of time for your practice. The truth is, now more than ever, connecting with your patient base […]
Cause-Marketing for Your Eye Care Practice
In the age of social responsibility, it is important that you incorporate some form of giving back into your marketing strategy. This is often referred to as cause-marketing, a strategy that implements supporting a cause as a way to elevate your brand’s public perception. People now show a strong preference for businesses associated with a […]
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