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How to Engage Optometry Patients Through Email Marketing

Chances are if you’re thinking about your marketing strategy, you’ve thought about email marketing. It’s also pretty likely you’ve been on the receiving end of some pretty spammy marketing emails. There are definitely ways to do email marketing wrong, but there are also ways to do email marketing right in order to reach and engage […]

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The Optometrist’s Guide to Understanding Your Ideal Patient

It can be easy to fall into the trap of “marketing to more patients means more revenue”, but the majority of the time that is not the case. This is especially true for optometry. After all, everyone needs to see an optometrist at some point, right? While everybody requires eye care, not everyone can visit […]

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Pay-Per-Click, Display, Video, & More: Understanding What Each Type of Ad Medium Does for Your Business

30 years ago, businesses were already trying to decide which method of advertising would be best for them. Billboards, print, radio, television… these options were overwhelming in their own right. But today, with the advent of digital media and all the advertising opportunities that come with it, this decision is even more difficult. It’s tempting […]

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Social Media’s New Reality: How Social Advertising Has Changed in 2019

Social media has changed a lot of things about our culture. It’s changed the way we communicate with each other, the way we share information about our lives, the way we maintain friendships, and even the way we market our businesses. Tools like Facebook, Instagram, Pinterest, and Twitter are all great ways to drive awareness […]

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Writing for the Web: 2019 Edition

As the head of our SEO and content departments, I spend a good deal of time wrangling the written word into a workable state. In addition to helping my amazing alliteration skills, my content-focused work keeps me at the forefront of digital communication. Every day I learn more about what works, what doesn’t, and how […]

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Optometry & SEO: The Keywords You Should Actually Be Paying Attention To

Every day I stare at client SEO results and try to understand what Google is trying to tell me. Ranking changes tell a story that is deeper than what most people realize. Buried in the spreadsheets of keywords, ranking positions, and traffic statistics is a story waiting to be told. You just have to listen. […]

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4 HIPAA-Friendly Ways to Respond to Online Reviews

Online reviews are important. They make your practice seem more genuine, and they give potential patients an (ideally) objective idea of what they can expect from you. Responding to reviews, especially negative reviews is just as important because it shows that you care about your patients, even after they’ve paid you. When readers see your […]

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