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You Built Your Website, Now Let’s Talk SEO (Part II)

In Jill’s recent post (I Built a Website, Now What?), she went over in fair detail different types of marketing that you can leverage to drive traffic to your website. Traffic is important; it will yield the return on investment you’re seeking. This is especially true of SEO, where following some technical best-practices and getting […]

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Using Google to Reach Potential Customers

On average, 165 people who live near your optometry practice are using Google to search for a new eye doctor every day. In order to optimize your chances of attracting the attention of those potential customers, you want to stand out. Go to Google right now and search for an optometrist. Does your practice show […]

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Why Does Social Media Matter in Business and How Can I Use It?

The invention of the printing press in the mid-19th century marked the beginning of advertising as we know it today. Suddenly the world was at your fingertips as newspapers and magazines, stuffed with new and exciting stories, proliferated. These easily printed and mass-produced mediums presented a new opportunity for businesses that wanted to reach potential […]

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How To Get the Most Out of Your Google My Business Listing

If you are starting a new brick and mortar business what are the first steps you might take when it comes to getting your business on the internet? You will probably consider designing a website and getting set up on social media. Both of those things are important, but what will actually help customers physically […]

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I Built a Website, Now What?

You just invested in a beautifully designed, mobile-responsive (of course), quick and effective website. You are confident that once people reach your site, they will be wowed. It will instill trust in your business and your products. Think of your new website as a newly renovated brick and mortar store, hidden away on a discreet […]

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The Anatomy of a Text Ad

What Defines a Successful AdWords Text Ad? A common error advertisers make when writing a text ad is laying the majority (if not all) of the importance on the actual words in the ad copy. While you and I both know the importance of enticing and relevant ad copy, I’m here to share other factors […]

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Creating Great Icons: What to Consider When Designing

Websites are a unique platform that combine both visual and textual elements in ways that other mediums don’t. Adding imagery to your website is a great way to break up text into more manageable pieces, and are sometimes the most effective way to get your message across. Remember, the average web-user doesn’t necessarily want to […]

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