All successful businesses have something in common: they offer customers a truly unique experience through a service or product. As an eye care practice, this can be difficult. Even though all practices are made up of a special team that patients won’t find anywhere else, it can be hard to get patients in the door […]
All successful businesses have something in common: they offer customers a truly unique experience through a service or product. As an eye care practice, this can be difficult. Even though all practices are made up of a special team that patients won’t find anywhere else, it can be hard to get patients in the door […]
Having the latest eye testing technology or the greatest collection of eyewear on the planet only makes a difference if you can get new people to your practice. Marketing should be a focus for any successful optometry practice. And more than ever, digital marketing matters. Channelling your digital marketing into strategic avenues makes it easier […]
It seems simple: you open your practice and make a website. Then, that website ranks on Google, patients book appointments, and everyone lives happily ever after. However, it doesn’t always happen like that. Many factors influence how your website ranks on Google, both your own website and your competitors’ websites. Since we can’t control what’s […]
Facebook is the oldest and largest social network around. But with plenty of competition in the social media landscape, it’s fair to wonder whether it’s still a valuable place to invest your marketing efforts. With 2.85 billion active users every month (including 259 million monthly users in Canada and the U.S.), and most of them […]
There are many important factors to keep in mind when creating a custom website. Elements such as conversion rate, speed, and mobile optimization (just to name a few) have the power to make or break your optometry website. One factor often overlooked, but equally as important as the function of your website is the design. […]
At Marketing4ECPs, we work with a wide range of eye care practices all over North America. The fantastic strategy our Marketing Directors do with our clients is truly what sets us apart in the industry. But what goes into our marketing strategies? And how do we help grow your eyecare practice? We had the opportunity […]
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