It seems simple: you open your practice and make a website. Then, that website ranks on Google, patients book appointments, and everyone lives happily ever after. However, it doesn’t always happen like that. Many factors influence how your website ranks on Google, both your own website and your competitors’ websites. Since we can’t control what’s […]
It seems simple: you open your practice and make a website. Then, that website ranks on Google, patients book appointments, and everyone lives happily ever after. However, it doesn’t always happen like that. Many factors influence how your website ranks on Google, both your own website and your competitors’ websites. Since we can’t control what’s […]
Facebook is the oldest and largest social network around. But with plenty of competition in the social media landscape, it’s fair to wonder whether it’s still a valuable place to invest your marketing efforts. With 2.85 billion active users every month (including 259 million monthly users in Canada and the U.S.), and most of them […]
There are many important factors to keep in mind when creating a custom website. Elements such as conversion rate, speed, and mobile optimization (just to name a few) have the power to make or break your optometry website. One factor often overlooked, but equally as important as the function of your website is the design. […]
At Marketing4ECPs, we work with a wide range of eye care practices all over North America. The fantastic strategy our Marketing Directors do with our clients is truly what sets us apart in the industry. But what goes into our marketing strategies? And how do we help grow your eyecare practice? We had the opportunity […]
Whether you’re just opening your new eye care practice or you’re a seasoned vet of the industry, you should always be open to criticism. Anything you put out to the world, whether it’s a business, an essay, or even a social media post, there will always be someone in opposition to your message. But in […]
With people spending more time on social media than ever before, social media presents a unique opportunity for optometrists. However, the difficulty with social media often isn’t starting, it’s maintaining. It’s easy to post on your personal social media about what you did over the weekend or about your most recent trip. The challenge is […]
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