Blog Hero

Why Website Accessibility is Important for Your Practice

A keyboard with 3 blue keys each indicating a different disability that might be affected by website accessibility.

Did you know that 20 million people in the United States have some form of disabling vision impairment? Website accessibility is vital for all businesses, but especially for those in the eye care industry. By ensuring your website is accessible, you’re not only providing a better user experience for all visitors but also opening up your business to a wider range of potential customers looking to access information. Here’s what you need to know about accessibility and why it matters for your business.

What is ACE score and why does it matter

The Accessibility Conformance Evaluation (ACE) score is an assessment of a website’s level of conformance with web accessibility standards. These standards are essential components of designing an accessible website and ensuring quality user experiences for all. The ACE score is a quantitative measure that indicates the degree to which a web page is accessible and can thereby help maintain the inclusion and equality of the users accessing its content. With an accurate ACE score assessment, developers can identify areas that must be improved to make their website more accessible, improve its usability, and achieve better search engine results with elevated SEO visibility. Of utmost importance is that websites provide access to everyone, regardless of ability. With regular monitoring using the ACE score as a benchmark, we can move towards creating a digital world in which everyone can access information easily and meaningfully.

How to check your website’s accessibility using online tools

Checking your website’s accessibility can be important for ensuring it operates effectively and efficiently. Fortunately, there are a number of easy-to-use online tools available to help you monitor its performance. These tools allow you to measure accessibility, compatibility, and experience scores by providing feedback on how the website functions on different platforms and devices, how user-friendly it is, and whether certain accessibility standards have been met. By making use of these tools and taking into account their findings, you can ensure that your website remains up-to-date with the latest web technologies and meets the needs of its users.

Tips to improve your website’s accessibility

Creating an accessible website is crucial for both users and businesses alike – not only to assist those with disabilities but also to increase overall engagement. Fortunately, there are numerous ways you can ensure your website is available to all users. Adding alternative text or alt text to images adds context when an image is unable to be viewed by a user. This text should offer a brief explanation of what the image would have portrayed had it been visible. Additionally, using clear and succinct language can make it easier for visitors to understand your website’s content. As always, ensuring the navigation of your website is as straightforward as possible will reduce any confusion that could come from complicated page layouts. With these simple tips, you can easily create an accessible and enjoyable experience for all who visit your site.

The benefits of having an accessible website

Having an accessible website is beneficial for any business, regardless of size. By making your website accessible to users with disabilities, you can increase traffic to your site and lead to greater user engagement. This is due to the fact that people with disabilities, often use assistive technologies such as screen readers and closed captions when searching and navigating the web. Making sure that your content is coded properly allows users with disabilities to access and engage with it easily. Moreover, by ensuring that all users can access your website contents, you also demonstrate a commitment to diversity and inclusion, which could lead to a more positive perception of your brand.

Why is accessibility important

Accessibility is an important aspect of life that often gets overlooked by those who don’t need it. However, even if you might not have a disability yourself, it’s essential to consider accessibility in order to ensure equal opportunities and inclusion for everyone. The realm of accessibility covers various aspects, from building design and product features to education systems and job opportunities. Universal access should be provided wherever possible in order to eliminate existing barriers that may prevent disabled individuals from accessing essential services or participating fully in society. This can help reduce the negative impact inaccessible environments can have on disabled person’s quality of life. In addition, increasing accessibility can have a positive effect on all aspects of our lives: improved usability for everyone; reduced cost, time, materials and energy wasted on adaptations; and increased opportunities for people with disabilities to interact with their peers. Ultimately, creating a more accessible world improves the lives of everyone involved.

Accessibility should be important to everyone, not just those with disabilities. It’s easy to check your website’s accessibility using online tools, and there are many things you can do to improve your accessibility. By making your website more accessible, you’ll see increased traffic and engagement from users with disabilities. You’ll also make the internet a better place for everyone. So what are you waiting for? Start making your website more accessible today!

Written by natasha

More Articles By natasha

Our Website Products

Essential

Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.

Essential+

Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.

Premium

Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design. 

Custom

Custom sites are completely custom sites, and are available only by request.

Enterprise

If you have multiple locations or require multiple websites, our Enterprise option is built for you.

Discover Our Website Solutions

What We Can Do For You

We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.

Marketing Membership

Search Engine Optimization

Google Ads

Digital Awareness Ads

Email Marketing

Social Media

Branding

Dry Eye Marketing

Medical Niche Marketing

Partnered With Industry Leaders in Eye Care

Lumenis logo
Canadian Dry Eye Summit logo
Otto logo
sunbit logo
jobs 4ECPS logo
4 Patient Care logo
Payments 4 ECPS logo
Birdeye logo

Marketing Meets Medical Innovation

We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.

Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.

We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.

What Industry Leaders Are Saying

Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!

Get In Touch

instagram facebook facebook2 pinterest google-plus google linkedin2 yelp youtube phone location calendar share2 link star-full star star-half chevron-right chevron-left chevron-down chevron-up envelope fax