Vision Expo West 2024 in Las Vegas is just around the corner, and it’s time to get ready. The event is set to draw in thousands of attendees from around the world, ready to connect with industry leaders, explore the latest eyewear trends, and discover cutting-edge technologies in the field.
It’s the perfect opportunity to advance your professional development, expand your network, and uncover new growth for your practice. Keep reading for a guide to the event and make the most of your time in Las Vegas.
Register ahead of time using our link for free exhibit hall registration and 15% off the unlimited education package!
What to Expect at Vision Expo West 2024
Running from September 18-21, 2024, Vision Expo West features a lineup of industry speakers, seminars, and interactive demonstrations. You’ll have the chance to connect with fellow eyecare professionals, vendors, and manufacturers and discover new products and services that can help you improve your practice operations.
Aside from a wide range of educational sessions, Vision Expo West 2024 will also offer a plethora of networking opportunities and exciting events, including the celebrated Vision Expo Opening Night Party.
How to Prepare for the Event
Start planning ahead to make sure you get the most of your time at Vision Expo West 2024.
Register for the event ahead of time to save time and money. We also recommend you research the exhibitors, plan your schedule of seminars, and bookmark booths that you want to visit.
Determine what you want to accomplish during the event, whether that be networking, furthering your education, or discovering new products, and plan accordingly.
Exploring Las Vegas
When you have some downtime during Vision Expo West 2024, make the most of your visit to Las Vegas by exploring some of the city’s iconic sights and indulging in its vibrant dining scene.
Must-See Sights
- Las Vegas Strip: No trip to Las Vegas is complete without a stroll down the famous Strip. The Fountains of Bellagio: The Fountains of Bellagio put on a spectacular display set to music and lights, captivating visitors every 15 to 30 minutes in the evenings.
- Paris Las Vegas: Visit the Paris Las Vegas Hotel to see its half-scale replica of the Eiffel Tower, offering stunning views of the city from its observation deck.
Post-Expo Dining
After a long day at the Expo, treat yourself to some of the finest dining experiences Las Vegas has to offer:
- Komodo: Located in the heart of the Strip, Komodo offers an Asian-inspired menu with a modern twist. Enjoy dishes like Peking duck and sushi in a vibrant, upscale setting.
- ¡Viva!: For a lively atmosphere and delicious Mexican cuisine, head to ¡Viva!. This restaurant is known for its tacos, fresh guacamole, and creative cocktails.
- Pier 17 Yacht Club: Specializing in seafood, this dining venue offers dishes like lobster rolls and clam chowder, complete with a panoramic view of the Strip.
Marketing4ECPs Social Media & Marketing Bootcamp
Our team is excited to be hosting our Social Media & Marketing Bootcamp on September 18 at Vision Expo West. Our sessions dive into a number of different aspects of the world of eyecare marketing. Pick your favourites or join us all day for them all! Register for Vision Expo West and add our sessions to your agenda.
8:30AM – Trudi Charest – Who Knows You? – Why Every ECP Needs A Personal Online Brand
In the digital age, every eyecare professional needs a powerful personal online brand. This session will uncover why building your online presence is essential for connecting with patients, establishing your expertise, and advancing your career. Discover practical strategies, best practices, and inspiring examples of ECPs who have successfully branded themselves online.
9:45AM – Michelle Alexander – Mastering the Art of Content Creation: Strategies for Impactful Brand Storytelling
At the heart of successful brand storytelling lies compelling content. In this session, we delve into essential strategies for creating impactful content that resonates with your audience and enhances brand engagement. Learn to craft authentic stories reflecting your brand’s values and mission, leverage various content formats and platforms, and elevate your brand’s narrative.
11:00AM – Alex Paisley – Eyes on the Future: AI-Driven Marketing for Eye Care Professionals
Artificial intelligence (AI) is transforming marketing strategies, and eyeKevcare is no exception. This session explores how AI-driven marketing can enhance patient engagement, optimize advertising, and improve practice efficiency. Gain insights into AI’s impact on content creation along with practical strategies to leverage AI technologies in a rapidly evolving digital landscape.
1:00PM – Lila Swiatylo – Visual Impact: Strategies for Effective Video Marketing in Eye Care
Unlock the power of video marketing to boost patient engagement and enhance your brand’s visibility. This session will guide you through creating impactful long-form and short-form videos on platforms like TikTok, YouTube, and Instagram. Learn techniques for producing video content and discover how to integrate video into your marketing strategy for memorable patient connections.
2:15PM – Tyler Kemp – Specialized Solutions: Mastering Marketing for Medical Specialties
Marketing specialized eyecare services demands a unique and targeted approach. This session dives into effective strategies for promoting these services, from raising initial awareness to converting prospects into patients. Learn to navigate the marketing funnel, understand essential metrics, and implement tactics for building awareness, nurturing leads, and closing deals. Gain practical insights and actionable steps to boost your marketing efforts and achieve long-term success in promoting specialized medical services.
3:30PM – Kate Virzi – Rising Star: A Guide to Building a Team Member into a Social Media Manager
Enhancing your eyecare practice’s social media presence is vital for boosting brand awareness, increasing bookings, and cultivating a loyal community. This session provides a comprehensive roadmap for developing a team member into a skilled social media manager. Learn about the significance of social media, the hurdles of managing it, and practical tips for maintaining a secure and effective social media strategy.
What to Wear
You’ll want to dress comfortably and professionally for Vision Expo West 2024. Consider the long days and walking involved, so wear comfortable shoes. You’ll also be meeting new people and representing your practice, so dress like your favourite version of yourself!
Networking Opportunities
One of the best aspects of attending Vision Expo West 2024 are the networking opportunities. With thousands of attendees from across the industry, you’ll have plenty of chances to connect, both informal and formal.
You can attend networking breakfasts and happy hours, or meet other like-minded professionals during breaks between seminars. Make sure you pack business cards, and don’t be afraid to strike up a conversation with other attendees.
Catch You There!
You don’t want to miss Vision Expo West 2024 in Las Vegas. With so much to see and do, start planning ahead to ensure you make the most of your time. Dress comfortably and professionally, pack plenty of business cards, and prepare for an event packed full of education and networking.
Come with an open mind a list of objectives, and meet new people to take your practice to the next level. We can’t wait to catch you there! Here’s our link to register for free exhibit hall registration and 15% off the unlimited education package.
