Book A Demo Free Website Audit Login 1-877-707-3459

Our Blogs

Join Our Newsletter

Receive monthly content from Marketing4ECPs full of all the best marketing tips, insights, and experiments to help grow your eye care business

6 Social Media Tips for Optometrists

smartphone with social media links

With people spending more time on social media than ever before, social media presents a unique opportunity for optometrists. However, the difficulty with social media often isn’t starting, it’s maintaining. 

It’s easy to post on your personal social media about what you did over the weekend or about your most recent trip. The challenge is creating consistent high-quality content for your practice over a long period. 

To help you produce engaging content for your followers, we’ve listed 6 tips to help your practice’s social media! 

Patient FAQs

Before booking an appointment, prospective patients will likely do some research on your practice. Similar to your website, your social media platforms are your opportunity to make a great first impression. 

Answering patient FAQs is your chance to let your practice’s empathy shine!

If these are questions you’re answering every time patients visit your practice, why not share them with everyone? As well, patient FAQs make for great backup posts if you’re short on content to share. 

Quick Tips 

Users love to learn. Whether it is an interesting fact or statistic, free knowledge will never fail to excite users. What’s more, users love content they can take action on, such as tips. 

Sharing these tips through your social channels is an easy and effective way to establish your practice’s knowledge. These tips may seem obvious or even mundane to you, but they’re likely not common knowledge. 

These tips should be simple and easy to consume. 

Consider addressing the following topics with your tips:

  • Eye care (daily routine)
  • Identifying eye disease 
  • Vision protection 

Similar to the FAQs, quick tips show patients you’re interested in helping them beyond them being in your practice.

Staff Spotlights 

Your practice’s social media platforms can largely be used to build your brand, but they’re also building trust with patients. While sharing achievements like awards are great, it will never match the connection created by seeing the people behind the practice. 

When attempting to make your practice stand out from all the noise on social media, your people are the only thing that truly makes you unique. 

Your practice has likely spent time investing in constructing the perfect team to serve your patients. Don’t miss out on the opportunity of sharing your team through social media. 

Staff spotlights can be both casual or professional. The key is to ensure they’re authentic and accurately represent your team. 

Be proud of your team and have fun sharing them with your followers!

Success Stories 

Continuing with sharing what’s behind your practice, success stories are our next tip. 

No one knows your practice better than you. You’ve seen hard times, solved problems, and made it out on top. Don’t waste these stories. 

Sharing the stories behind your practice is one of the best ways to be authentic with users. When sharing success stories, don’t hide anything. Don’t be afraid to share difficulties or hard times. These are what bring a story to life! 

A great success story is an opportunity to share your practice’s passion. If patients see that you’re in the problem-solving business, they’re much more likely to trust your practice.

a group of people sitting on a hashtag while looking at their smartphones.

Use Hashtags 

If you’ve been active on social media, you’ve likely seen hashtags included on posts. Hashtags are hidden gems that sadly, often get overlooked. 

Although your practice may be using hashtags, are you taking advantage of their full potential? Hashtags are your opportunity to tap into your target audience. With this, it is important to select hashtags that are relevant to your post’s audience (avoid simply describing what is in the post).

Using proper hashtags is one of the best ways to properly focus your post. This is an opportunity to reach new users (potentially leading to new patients). 

When using hashtags, don’t be afraid to experiment. Take time to learn what hashtags are performing and what others in the industry are using. 

Ask Questions 

In the world of social media, you’ve probably heard others talk about a post’s “engagement”. Engagement is a term often used to describe a post’s performance. Commonly, this refers to the number of likes or comments you receive. However, engagement has the opportunity to be so much more. 

Asking your audience questions is an excellent way to create higher user engagement. With a question, you’re allowing users to share their voices. When users have the chance to share their thoughts and opinions, they feel valued. 

Beyond driving engagement, questions are a great way to find out what your audience actually thinks. This can help your practice from making false assumptions. As well, asking questions can help generate even more content for your practice. 

Bring Your Social Media to Life 

Your practice’s social media platforms can be a powerful tool. However, developing the right type of content for your audience can take time. Don’t feel discouraged through the process, keep experimenting. 

All in all, social media is your opportunity to share what makes your practice special. Have fun sharing your practice with your audience!

Interested in learning more about how you can improve your social media? We’re always happy to help

Other Categories

Austen Kazakoff / Author

More articles by Austen Kazakoff
question youtube phone share2 link location2 calendar chevron-right chevron-up chevron-left facebook twitter linkedin2 google-plus instagram pinterest

Hear from our clients

Meet Our

Recently Launched Websites

What Clients Are Saying

Dr. Blythe McPherson photograph
I can't say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
View Website
Dr. Justin Bazan photograph
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
View Website
Dr. Mei Fleming photograph
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
View Website
Dr. Tanya Gill photograph
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
View Website
Dr. Jeff Goodhew & Dr. Tina Goodhew photograph
We're super happy and impressed with Marketing4ECPs. The work they create for us is better than anything we could create ourselves.
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, Ontario
View Website