Running a successful eye care practice today is a balancing act. Between patient care, team management, business operations, and marketing, it’s a lot to juggle. But in a competitive landscape, growth and efficiency don’t happen by accident. That’s where strategic partners come in. You don’t have to do it all alone!
At Marketing4ECPs, we’ve always been focused on helping practices grow through strategic, targeted marketing. Now, through our partnership with Cleinman Performance Partners, we can offer even more. Together, we bring a holistic, results-driven approach to supporting your practice, from attracting new patients to optimizing operations, building your team, and planning for the future.
Here’s why partnering with a consultant and marketing agency built specifically for eye care makes a measurable difference.
- You’ll Be Working With Eye Care Industry Experts
- You’ll Gain Strategic Insight to Guide Growth
- You’ll Learn How To Attract the Right Patients, Not Just More Patients
- You Can Confidently Build a High-Performing Team
- You’ll Have Support Through Every Step of Ownership
You’ll Be Working with Eye Care Industry Experts
Both Cleinman and Marketing4ECPs have long been supporting practices in eye care, developing a high level of expertise and credibility in the industry.
- Cleinman Performance Partners has worked with independent practices across North America for over 35 years, helping them elevate performance, solve operational challenges, and hit new levels of success. Compared to the average practice, Cleinman partners experience 4x faster growth and 20% higher revenue per patient.
- Marketing4ECPs has built marketing strategies for over 1,000 practices in the eye care space over the last decade, making us experts in how patients search, engage, and book in this industry.
That means no steep learning curves and no generic advice, just proven strategies from people who understand the unique challenges (and opportunities) of running an eye care practice.
You’ll Gain Strategic Insight to Guide Growth
Feeling stuck in the day-to-day makes it hard to plan for the future. That’s why having an external perspective and data-driven insight is so valuable.
- Cleinman brings decades of eye care consulting experience to the table, offering benchmarking data to know where you stack up to top-performing practices, financial analysis, and one-on-one strategic planning to help guide your big-picture decisions.
- Marketing4ECPs supports those decisions with marketing plans that are directly aligned with your goals, whether that’s launching a new specialty, filling your schedule, or supporting a multi-location rollout.
From the boardroom to your inbox, we make sure your business goals and marketing execution are always working in sync.
You’ll Learn How to Attract the Right Patients, Not Just More Patients
More visibility isn’t always the answer, the right visibility is. Our partnership helps you connect with the patients who are the best fit for your practice, your team, and your long-term goals.
- Marketing4ECPs creates and executes marketing strategies that bring in patients based on the services you want to grow, like dry eye, myopia control, or vision therapy, so your marketing efforts match your clinical strengths and capacity.
- Cleinman Performance Partners helps define what “ideal patient growth” actually looks like for your unique business model, based on profitability, chair time, and long-term practice goals.
Together, we ensure your marketing and operations are aligned.
You Can Confidently Build a High-Performing Team
The patient experience starts with your team, and building the right one takes more than just a catchy job ad.
- Cleinman Performance Partners supports you with organizational planning, HR services, leadership coaching, and performance-enhancing programs designed to grow the people at your eye care practice.
- Marketing4ECPs helps you attract the most qualified candidates with job posting promotion, employer branding, and career page content that highlights your culture and values.
From finding your next optician to training your management team, we’ve got the tools (and the people) to help you build a team that enjoys showing up to work.
You’ll Have Support Through Every Step of Ownership
Whether you’re opening your first practice or planning your exit, we provide tailored support for every phase of your ownership journey.
- Cleinman offers services for practice transitions, succession planning, and retirement strategies, backed by years of experience guiding optometrists through high-stakes decisions.
- Marketing4ECPs supports those transitions with brand continuity, patient communication strategies, and marketing efforts that maintain momentum through periods of change.
No matter what chapter your practice is in, you don’t need to come up with all the answers on your own.
The Right Partners Make All the Difference
You don’t have to be the CEO, CMO, and HR Director of your clinic all at once. By partnering with a team that understands both the business and the brand side of eye care, you can focus on what you do best, providing excellent patient care.
With Marketing4ECPs and Cleinman Performance Partners, you get the tools, the guidance, and the confidence to grow your practice in the ways you’ve dreamed of. Reach out today to start the conversation!
