At Marketing4ECPs, we understand running an eye care practice is challenging—and there’s so much more to it than filling up your appointment schedule. You have budgets to maintain, staff to manage, a building to keep up, marketing strategies to handle, and, above all, patients who need your care. One of the most important metrics for […]
Why You Shouldn’t Cut Your Marketing Budget During Economic Turndown
It’s easy to look at your budget and wonder if your marketing budget is something you need when people aren’t spending the way they used to. When economic times are tough, the first thing to keep in mind is that it won’t last forever. The business world is a cycle, and you want to make […]
How To Improve Your Marketing With The Profit Growth Formula
Have you ever wondered why over 95% of small businesses are struggling with cash flow? A lot of it comes down to the systems they are using to generate cash flow. Remember the old cash vending machines before they all accepted credit cards? I recall many times putting a dollar into a change machine and […]