Planning ahead is key to reaching your business goals. At Marketing4ECPs, we specialize in creating tailored marketing strategies for eye care practices, ensuring you’re set up for success in the new year. Let’s dive into the basics of getting your 2025 marketing strategy off to a strong start. Set Goals (That You Can Reach) What […]
In the competitive world of eye care, marketing your workplace culture is just as important as marketing your services to patients. High turnover rates lead to increased recruitment costs, operational disruptions, and a loss of patient satisfaction. At Marketing4ECPs, we uphold four core values: Teamwork, Integrity, Positivity, and Initiative. Our passion for fostering a positive […]
Understanding and leveraging the marketing funnel is crucial for businesses aiming to attract, engage, and retain customers. For eyecare professionals, mastering this concept can be the difference between a thriving practice and one that struggles to keep its appointment books filled. We’ll break down the marketing funnel, explain each stage, and explore how you can […]
Vision Expo West 2024 in Las Vegas is just around the corner, and it’s time to get ready. The event is set to draw in thousands of attendees from around the world, ready to connect with industry leaders, explore the latest eyewear trends, and discover cutting-edge technologies in the field. It’s the perfect opportunity to […]
In the highly competitive field of eye care, attracting and converting website visitors into patients is crucial for the success of any practice. Leveraging effective marketing strategies can help you not only draw potential patients to your website but also keep them engaged and encourage them to book appointments. Marketing That Brings Visitors to Your […]
Building a strong brand on social media is a crucial part of your business strategy, especially today. But what exactly is a social media brand identity? Your brand’s identity on social media is more than a logo or the colours you use. It’s how you express yourself digitally and connect with your audience. You can […]
Eye care professionals today must navigate through challenges that can make staying afloat, let alone growing, complicated. With rising living costs, patients are increasingly cautious with their spending—which means regular eye exams and updates to eyewear, once considered routine, are being pushed off. Then we have to factor in the eye care industry’s retail giants. […]
In this article, we will discuss ways Google Ads can help advance your business and attract more patients, including:
Targeting specific audiences and demographics
Cost-effective strategy
Measurable data and results
Wider reach and visibility
Customized messaging
Google Ads are a great way to increase lead generation, brand awareness, and attract new patients searching for your services. […]
Starting an optometry practice can be both exciting and overwhelming. There are many aspects to consider when starting a business, such as legal requirements, financing, and location. As an optometrist, you also need to focus on providing quality care, developing relationships with patients, managing staff, and growing your practice. In this blog post, we’ll share […]
In today’s digital age, social media has become an essential tool for eye care professionals to connect with their patients, build brand awareness, and establish a strong online presence. However, navigating the world of social media can be challenging, especially when it comes to avoiding common mistakes that can negatively impact your practice. In this […]
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Our most popular option, an enhanced website targets the 5 pages of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content (plus the option to purchase additional 5-page packages as needed), and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design.
Custom sites are completely custom sites, and are available only by request.
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
| Essential | Essential+ | Enhanced *MOST POPULAR |
Premium | Custom/ Enterprise |
|
|---|---|---|---|---|---|
|
Marketing Membership |
 |
|
|
|
|
| Marketing Audit |
|
|
|
|
|
|
Website Responsiveness |
|
|
|
|
|
|
Website Accessibility |
|
|
|
|
|
|
Hand Selected Imagery |
|
|
|
|
|
|
Enhanced SEO Framework |
|
|
|
|
|
| Custom Content | – |
(5 pages) |
(5 pages) |
(7 pages) |
|
|
Enhanced Branded Homepage |
– | – |
|
|
|
|
Enhanced Creative Consultation |
– | – |
|
|
|
|
Full Brand Guidelines |
– | – | – |
|
|
| Premium Design | – | – | – |
|
|
|
Need Something More Specific? |
– | – | – | – |
|
We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.
Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.
We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Marketing4ECPs
