There’s no denying that social media is a necessity for your practice these days. But are you using it effectively? You might be proficient with your personal social media, but for a business owner, it’s a little more complicated. Rather than simply posting photos on Instagram or sharing a funny story on Facebook, you’ll need […]
Build Your 2022 Marketing Plan & Strategy
As 2021 comes to a close, we’re looking forward to turning the page for a fresh, clean start in 2022 (and we’re willing to bet we’re not alone in that.) Make this year a stellar chapter in your practice’s story— jumpstart your success with a solid marketing strategy. When we talk strategy, we mean allocating […]
Why You Should Write A Monthly Blog For Your Optometry Practice
As more and more people turn to the internet for answers, there has never been a better time for businesses to include blogging in their marketing strategy. Blogging is a marketing solution that can build your brand and establish you as an industry leader while also driving traffic to your website, increasing your google ranking, […]
Why Specialty Contact Lenses Can Grow Your Eye Care Practice
All successful businesses have something in common: they offer customers a truly unique experience through a service or product. As an eye care practice, this can be difficult. Even though all practices are made up of a special team that patients won’t find anywhere else, it can be hard to get patients in the door […]
The 5 Things Every Optometry Practice Needs To Do For Marketing
Having the latest eye testing technology or the greatest collection of eyewear on the planet only makes a difference if you can get new people to your practice. Marketing should be a focus for any successful optometry practice. And more than ever, digital marketing matters. Channelling your digital marketing into strategic avenues makes it easier […]
How Did We Grow An Optometry Practice By 20% In A Global Pandemic?
At Marketing4ECPs, we work with a wide range of eye care practices all over North America. The fantastic strategy our Marketing Directors do with our clients is truly what sets us apart in the industry. But what goes into our marketing strategies? And how do we help grow your eyecare practice? We had the opportunity […]
What Truly Goes Into Building An Eye Care Website?
I answer this question every day when I am consulting with Optometry and eye care clients. It all starts by explaining how important a website is, and the fact that it’s the foundation of all marketing efforts. All roads lead to your website, whether you are producing digital advertising, social media, or traditional marketing. Let’s […]
How To Build An Instagram Strategy For Your Eye Care Practice
Instagram is one of the most highly used social media platforms today. With 1 billion users logging into the platform every month, it’s clear your practice needs to have a presence on Instagram. Instagram can be a powerful tool to showcase your practice and provide a first impression to your potential patients before they book […]
Using Brand Image To Create A Buzz With Patients
What is “Brand Image?” When someone mentions Starbucks, Nike, or Apple, their telltale logo often appears in your mind. You may also think about recent headlines you’ve seen about the mega brands and things they’ve done — good or bad — to influence the world around them. When you mention your brand to someone, what […]
Hit It Out of the Park With Your Valentine’s Day Marketing
Holidays are the perfect time to connect with your patients. Reaching out to your patients around the holidays helps build trust and credibility for your practice. People are already feeling the warm fuzzies around the holidays, which allows you to celebrate and share in those feelings of companionship and gratitude. As a bonus, people are […]