Before we dive into specific keywords, it’s essential that there’s no one-size-fits-all approach to SEO. Just like you wouldn’t recommend a treatment without fully understanding a patient’s symptoms, medical history, and lifestyle, we can’t recommend keywords without fully understanding your practice. That said, some general best practices can help you understand why specific keywords are better and how to […]
A successful sale hinges on strategic planning, a clear understanding of your practice’s value, and a well-managed transition process. […]
The way optometry practices attract and engage patients has changed dramatically over the last several years. Current and prospective patients expect a more personalized experience, local competition is on the rise, and the online space is more crowded than ever. To get noticed, you need more than just digital ads; you need a well-rounded marketing […]
Finding and keeping the right people for your optometry practice isn’t just about filling roles, it’s about building a team that truly fits together and wants to grow. To do that, you need more than a job posting; you need a clear sense of who you are, what you offer, and what kind of talent […]
Did you know that only about 16% of Americans and 9.2% of Canadians wear any type of contact lens, even though over 50% of refractive errors like myopia, hyperopia, astigmatism, and presbyopia, could potentially be corrected with them? So… if more than half of your patients could wear contact lenses, why don’t they? It all […]
In the optical world, communication isn’t just about talking, it’s about connecting with your patients. High-performing optical staff know that what they say (and how they say it) can shape a patient’s perception, build trust, and influence purchasing decisions. Whether you’re a practice owner or optical lead looking to level up your team, understanding the […]
Myopia control is one of the most important advancements in modern eye care, and one of the biggest opportunities to differentiate your practice. With childhood myopia rates on the rise, more parents are looking for proactive solutions that go beyond stronger glasses every year. If you offer myopia control treatments like ortho-k lenses or atropine […]
Running a successful eye care practice today is a balancing act. Between patient care, team management, business operations, and marketing, it’s a lot to juggle. But in a competitive landscape, growth and efficiency don’t happen by accident. That’s where strategic partners come in. You don’t have to do it all alone! At Marketing4ECPs, we’ve always […]
Your website is often the first touchpoint new patients have with your practice, in today’s world, a strong online presence goes beyond just looking polished. Patients expect your website to be fast, helpful, and easy to use. But more than that, they want a site that feels modern and genuinely reflects who you are as […]
It can be difficult to make your eye care practice stand out in such a competitive market, but promoting the medical specialties your practice offers can help you reach the right patients and boost retention and profitability. Whether it’s dry eye therapy, myopia control, or vision therapy, showcasing your unique services gives you an edge […]
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Our most popular option, an enhanced website targets the 5 pages of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content (plus the option to purchase additional 5-page packages as needed), and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design.
Custom sites are completely custom sites, and are available only by request.
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
| Essential | Essential+ | Enhanced *MOST POPULAR |
Premium | Custom/ Enterprise |
|
|---|---|---|---|---|---|
|
Marketing Membership |
 |
|
|
|
|
| Marketing Audit |
|
|
|
|
|
|
Website Responsiveness |
|
|
|
|
|
|
Website Accessibility |
|
|
|
|
|
|
Hand Selected Imagery |
|
|
|
|
|
|
Enhanced SEO Framework |
|
|
|
|
|
| Custom Content | – |
(5 pages) |
(5 pages) |
(7 pages) |
|
|
Enhanced Branded Homepage |
– | – |
|
|
|
|
Enhanced Creative Consultation |
– | – |
|
|
|
|
Full Brand Guidelines |
– | – | – |
|
|
| Premium Design | – | – | – |
|
|
|
Need Something More Specific? |
– | – | – | – |
|
We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.
Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.
We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Marketing4ECPs
