At Marketing4ECPs, we understand running an eye care practice is challenging—and there’s so much more to it than filling up your appointment schedule. You have budgets to maintain, staff to manage, a building to keep up, marketing strategies to handle, and, above all, patients who need your care. One of the most important metrics for […]
Your patients expect to see relevant and personalized content from you that keeps your practice top of mind—and email marketing is one of the best ways to deliver that to them. 63% of marketers find personalization increases customer interactions which leads to better conversion rates, and 90% of U.S. consumers find marketing personalization appealing. We’ll […]
Eye care professionals today must navigate through challenges that can make staying afloat, let alone growing, complicated. With rising living costs, patients are increasingly cautious with their spending—which means regular eye exams and updates to eyewear, once considered routine, are being pushed off. Then we have to factor in the eye care industry’s retail giants. […]
As an eye care practice, hosting a trunk show is an excellent strategy to showcase new eyewear collections, engage with your patients on a personal level, and ultimately boost your retail sales. However, the success of your trunk show largely depends on effective marketing strategies that not only create buzz but also ensure your target […]
Calling all eye care professionals! Vision Expo East 2024 in New York is quickly approaching, and it’s time to get excited. The event is set to attract thousands of attendees from across the globe, eager to connect with industry leaders, gain access to the latest eyewear trends, and discover new technologies in the field. Vision […]
In today’s constantly evolving digital world, marketing trends change rapidly. Keeping up with these changes is crucial for the success of businesses in the eye care industry. As we move towards 2024, it’s important to evaluate the emerging trends and incorporate them into your marketing strategy. Here are the top 5 marketing trends you should […]
Using Facebook ads for your optometry business has the ability to make your practice stand out from other competing practices due to their being less competition, it’s simple to get started, you can target a specific audience, and your can track your results. […]
Marketing4ECPs has 10 tips for marketing and growing your contact lens sales, including:
Building a contact lenses page on your website
Embrace e-commerce
Utilize social media
Launch social ads
Discuss dry eye and contact lenses
Talk to your patients during an eye exam
Talk about new technologies in a newsletter
Send e-mail blasts
Put on an information event
Use the right keywords […]
As an eye care professional, you must know that Search Engine Optimization (SEO) is important for attracting new patients to your practice and an integral part of your overall digital marketing strategy. But you may not know an effective way to start improving your SEO is by adding keywords to your Google Business Profile (previously […]
In this article, we will discuss ways Google Ads can help advance your business and attract more patients, including:
Targeting specific audiences and demographics
Cost-effective strategy
Measurable data and results
Wider reach and visibility
Customized messaging
Google Ads are a great way to increase lead generation, brand awareness, and attract new patients searching for your services. […]
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Being the most popular option, our enhanced sites target the 5 sections of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Our premium sites are custom websites with 20-25 pages of custom medical content, SEO performance monitoring and custom design.
Custom sites are completely custom sites, and are available only by request.
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
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We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
We understand that specializing in a niche service can help elevate your practice – and how it is crucial for your patients to understand what you offer.
Marketing4ECPs’ partnership with Lumenis was developed to support its clients with innovative marketing solutions. We support the marketing behind the OptiLight system, helping practices drive awareness to this specialized treatment and make the most of promoting their investment.
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
We’re super happy and impressed with Marketing4ECPs. The work they create for us is better than anything we could create ourselves.
Dr. Jeff Goodhew & Dr. Tina Goodhew
Abbey Eye Care, Oakville, Ontario
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Marketing4ECPs
