Since the inception of Marketing4ECPs, we have strived to offer the best digital marketing experience, exceptional customer service and expert guidance and support. Today, we are excited to introduce an entirely new visual design and identity that supports our growth and offers a modern look. As Marketing4ECPs has helped 1000+ practices increase their success and […]
Website Trends to Watch for in 2021
Keeping Up Your website is your first impression for patients; it says a lot about your practice. When people want to buy glasses, they want a stylish pair, so if the company’s aesthetic is modern, they will be much more inclined to bring their business to you. Creating a good first impression is also important […]
5 Website Design Trends You Can Skip
Web design trends and features are continually changing. Often new features resonate well with patients, while others can actually downgrade your website’s functionality. It is important to update your website every two years, but you do have to be mindful of which features are worth investing in. Predicting trends and making sure your new design […]
Designing a Website: How to Choose the Right Colours & Textures to Compliment a Brand
A lot of things go into making a website. It may just look like a bunch of words and images plopped together to make something cohesive and ‘pretty’, but it’s more than that. Your website is part of your brand; its a tool for marketing your business, and most of all, it’s an ambassador for […]
Understanding The Creative Process
A lot of prospective designers ask me: “where do you find your creativity?” or “how do you produce the best creative product for your clients?” and I tend to answer them: “Find your process”. But what exactly is the creative process? Is it this mysterious, magical quality that some designers have and others don’t? Of […]
Creating Great Icons: What to Consider When Designing
Websites are a unique platform that combine both visual and textual elements in ways that other mediums don’t. Adding imagery to your website is a great way to break up text into more manageable pieces, and are sometimes the most effective way to get your message across. Remember, the average web-user doesn’t necessarily want to […]