In Jill’s recent post (I Built a Website, Now What?), she went over in fair detail different types of marketing that you can leverage to drive traffic to your website. Traffic is important; it will yield the return on investment you’re seeking. This is especially true of SEO, where following some technical best-practices and getting […]
I Built a Website, Now What?
You just invested in a beautifully designed, mobile-responsive (of course), quick and effective website. You are confident that once people reach your site, they will be wowed. It will instill trust in your business and your products. Think of your new website as a newly renovated brick and mortar store, hidden away on a discreet […]
Creating Great Icons: What to Consider When Designing
Websites are a unique platform that combine both visual and textual elements in ways that other mediums don’t. Adding imagery to your website is a great way to break up text into more manageable pieces, and are sometimes the most effective way to get your message across. Remember, the average web-user doesn’t necessarily want to […]
How to Create a Video Sales Funnel Using YouTube
Video Content VS Strategic Placement & Remarketing I hear it time and time again, “I tried running a video to capture leads online, but it didn’t work so I gave up”. This is the constant battle entrepreneurs and marketers face; they want digital video marketing to be successful, but they aren’t seeing success with their […]