If you are starting a new brick and mortar business what are the first steps you might take when it comes to getting your business on the internet? You will probably consider designing a website and getting set up on social media. Both of those things are important, but what will actually help customers physically […]
You Built Your Website, Now Let’s Talk SEO (Part II)
In Jill’s recent post (I Built a Website, Now What?), she went over in fair detail different types of marketing that you can leverage to drive traffic to your website. Traffic is important; it will yield the return on investment you’re seeking. This is especially true of SEO, where following some technical best-practices and getting […]
I Built a Website, Now What?
You just invested in a beautifully designed, mobile-responsive (of course), quick and effective website. You are confident that once people reach your site, they will be wowed. It will instill trust in your business and your products. Think of your new website as a newly renovated brick and mortar store, hidden away on a discreet […]
The Anatomy of a Text Ad
What Defines a Successful AdWords Text Ad? A common error advertisers make when writing a text ad is laying the majority (if not all) of the importance on the actual words in the ad copy. While you and I both know the importance of enticing and relevant ad copy, I’m here to share other factors […]
How to Create a Video Sales Funnel Using YouTube
Video Content VS Strategic Placement & Remarketing I hear it time and time again, “I tried running a video to capture leads online, but it didn’t work so I gave up”. This is the constant battle entrepreneurs and marketers face; they want digital video marketing to be successful, but they aren’t seeing success with their […]