A lot of things go into making a website. It may just look like a bunch of words and images plopped together to make something cohesive and ‘pretty’, but it’s more than that. Your website is part of your brand; its a tool for marketing your business, and most of all, it’s an ambassador for […]
Three Key Metrics Evaluating Your Eye Care Marketing
Most business and practice owners understand that marketing efforts are an important investment, and are a key factor that will help them grow their customer or patient base and their profits. However, savvy business owners also know that money is something they should avoid wasting. Today small businesses and big businesses alike can access vast […]
How to Run a Promotion With Digital Marketing
The truth is there are a lot of eye care practices out there, and you need to give potential patients a reason to choose you over the other guys. Running a promotion means that someone who’s looking for services like yours is more likely to choose you. And for those who aren’t on the hunt […]
Understanding the Privacy Act and How to Build Your Database
Leveraging your patient list for your marketing efforts is a great way to keep patients involved, interested, and coming back to see you when it’s time for another eye exam, specialty service, or a new pair of eyeglasses. But with today’s complicated privacy laws, how do you use text or email campaigns without accidentally crossing […]
How to Show Up When Potential Patients Type “Optometrist” in Google
On average, 165 people who live near your optometry practice are using Google to search for a new eye doctor every day. In order to optimize your chances of attracting the attention of those potential customers, you want to stand out. Go to Google right now and search for an optometrist. Does your practice show […]
Why Does Social Media Matter in Business and How Can I Use It?
The invention of the printing press in the mid-19th century marked the beginning of advertising as we know it today. Suddenly the world was at your fingertips as newspapers and magazines, stuffed with new and exciting stories, proliferated. These easily printed and mass-produced mediums presented a new opportunity for businesses that wanted to reach potential […]
How To Get the Most Out of Your Google My Business Listing
If you are starting a new brick and mortar business what are the first steps you might take when it comes to getting your business on the internet? You will probably consider designing a website and getting set up on social media. Both of those things are important, but what will actually help customers physically […]
The Anatomy of a Text Ad
What Defines a Successful AdWords Text Ad? A common error advertisers make when writing a text ad is laying the majority (if not all) of the importance on the actual words in the ad copy. While you and I both know the importance of enticing and relevant ad copy, I’m here to share other factors […]
How to Create a Video Sales Funnel Using YouTube
Video Content VS Strategic Placement & Remarketing I hear it time and time again, “I tried running a video to capture leads online, but it didn’t work so I gave up”. This is the constant battle entrepreneurs and marketers face; they want digital video marketing to be successful, but they aren’t seeing success with their […]
Writing in the Digital Age – Rules for Correct, Modern, and Effective Writing
Everyone with a basic understanding of the written word can write. Lots of people can write well. But not everyone can write effectively. Plenty of business owners choose to write their own content for their website, blogs, and maybe even marketing collateral like brochures. Writing your own content can be a great idea; after all, […]