Establishing a strong online presence is key to any thriving business, including—and maybe especially, eye care professionals. Local listings are a piece of search engine optimization (SEO) that can sometimes be overlooked—but local listings help connect your practice to the local community by enhancing your visibility in search engines and building trust among your potential […]
How to Add Keywords to Your Google Business Profile
As an eye care professional, you must know that Search Engine Optimization (SEO) is important for attracting new patients to your practice and an integral part of your overall digital marketing strategy. But you may not know an effective way to start improving your SEO is by adding keywords to your Google Business Profile (previously […]
How to Use Google Ads and Products to Get New Patients
If your eye care practice isn’t using Google marketing to acquire new patients, your eye care practice isn’t competing in today’s digital age. There are over 160 optometry searches every day in YOUR service area and 90% of web users are using Google as their search engine. The world of online marketing is vast and […]
10 Steps For Better Ranking – An SEO Strategy for Eye Care Practices
As an eye care professional, you’re well aware that a strong online presence is essential for success. But what are the best strategies to enhance your SEO and visibility on the web? Search engine optimization (SEO) is a key part of your website’s ability to convert viewers to patients. Search engines drive the bulk of […]
Why You Should Write A Monthly Blog For Your Optometry Practice
As more and more people turn to the internet for answers, there has never been a better time for businesses to include blogging in their marketing strategy. Blogging is a marketing solution that can build your brand and establish you as an industry leader while also driving traffic to your website, increasing your google ranking, […]
The 5 Things Every Optometry Practice Needs To Do For Marketing
Having the latest eye testing technology or the greatest collection of eyewear on the planet only makes a difference if you can get new people to your practice. Marketing should be a focus for any successful optometry practice. And more than ever, digital marketing matters. Channelling your digital marketing into strategic avenues makes it easier […]
Why Your Practice Doesn’t Show Up on the First Page of Google
It seems simple: you open your practice and make a website. Then, that website ranks on Google, patients book appointments, and everyone lives happily ever after. However, it doesn’t always happen like that. Many factors influence how your website ranks on Google, both your own website and your competitors’ websites. Since we can’t control what’s […]
Top Keywords You Need to Use in Eye Care
Before we dive into specific keywords, it’s essential that there’s no one-size-fits-all approach to SEO. Just like you wouldn’t recommend a treatment without fully understanding a patient’s symptoms, medical history, and lifestyle, we can’t recommend keywords without fully understanding your practice. That said, some general best practices can help you understand why specific keywords are better and how to […]
SEO is About More Than Google: What Are You Doing on YouTube, Reddit, & Pinterest?
SEO is about more than just Google; you can boost your ranking using Youtube, Reddit, and Pinterest. So if you are new to digital marketing or just looking to drive more traffic to your website, you’re in the right place. What is SEO? SEO stands for Search Engine Optimization. This is the process of optimizing […]
Optometry & SEO: The Keywords You Should Actually Be Paying Attention To
Every day I stare at client SEO results and try to understand what Google is trying to tell me. Ranking changes tell a story that is deeper than what most people realize. Buried in the spreadsheets of keywords, ranking positions, and traffic statistics is a story waiting to be told. You just have to listen. […]