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Category: Strategy

Hit It Out of the Park With Your Valentine’s Day Marketing

Holidays are the perfect time to connect with your patients. Reaching out to your patients around the holidays helps build trust and credibility for your practice. People are already feeling the warm fuzzies around the holidays, which allows you to celebrate and share in those feelings of companionship and gratitude. As a bonus, people are […]

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Why Brands Are Important in Eyewear Marketing

High-end brands are not just for celebrities and influencers anymore! The market for designer items is steadily growing. According to Forbes, The global luxury market is predicted to reach $1.5 trillion by 2025. Especially when it comes to eyewear, people are willing to splurge on designer items.   Plus, people are incredibly loyal to the brands […]

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Creating An Eye Care Marketing Plan in 2020

As a business owner, taking time out of your day to create a marketing plan might seem unimportant compared to the endless tasks on your to-do list. Most eye care practitioners are so trapped in the day-to-day that they rarely take a step back to view their business on a holistic level. As a result, […]

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Marketing as You Relaunch Your Eye Care Business During Covid-19

Business is going to be different, period. It is not going to go back to normal at least for a while. So, what does the new normal look like for an eye care business? It will likely be staggered appointments, protective masks, sterilization protocols, and social distancing inside the office. Everything will be different…everything you […]

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click: How to Transform Your Business through Digital Marketing

So, I wrote a book. Aptly named click the book is 196 pages of digital marketing resources. As the president of 4ECPS and as a marketing professional, I’ve come to understand the difficulties many eye care professionals face. I’ve taken my experience and created a comprehensive resource that will not only help you better understand […]

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How to Market Your Eye Care Business on a Limited Budget

Owning an optometry practice requires you to be an expert in almost everything– in addition to practicing optometry, you’re probably hiring, budgeting, and of course, marketing. Entering the world of marketing can be a bit daunting, even for those with experience in the area. With so many marketing options to choose from, it can be […]

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4 HIPAA-Friendly Ways to Respond to Online Reviews

Online reviews are important. They make your practice seem more genuine, and they give potential patients an (ideally) objective idea of what they can expect from you. Responding to reviews, especially negative reviews is just as important because it shows that you care about your patients, even after they’ve paid you. When readers see your […]

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Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.

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Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.

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Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design. 

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Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.

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