The essential components your website needs to stay relevant for 2020. It is important to view your website as a dynamic marketing tool. Technology changes quickly and your website can begin to feel out of touch over time. New features and styles are unveiled all the time, and the digital world moves FAST…very FAST. The […]
So, I wrote a book. Aptly named click the book is 196 pages of digital marketing resources. As the president of 4ECPS and as a marketing professional, I’ve come to understand the difficulties many eye care professionals face. I’ve taken my experience and created a comprehensive resource that will not only help you better understand […]
Owning an optometry practice requires you to be an expert in almost everything– in addition to practicing optometry, you’re probably hiring, budgeting, and of course, marketing. Entering the world of marketing can be a bit daunting, even for those with experience in the area. With so many marketing options to choose from, it can be […]
It can be easy to fall into the trap of “marketing to more patients means more revenue”, but the majority of the time that is not the case. This is especially true for optometry. After all, everyone needs to see an optometrist at some point, right? While everybody requires eye care, not everyone can visit […]
Online reviews are important. They make your practice seem more genuine, and they give potential patients an (ideally) objective idea of what they can expect from you. Responding to reviews, especially negative reviews is just as important because it shows that you care about your patients, even after they’ve paid you. When readers see your […]
Most business and practice owners understand that marketing efforts are an important investment, and are a key factor that will help them grow their customer or patient base and their profits. However, savvy business owners also know that money is something they should avoid wasting. Today small businesses and big businesses alike can access vast […]
The truth is there are a lot of eye care practices out there, and you need to give potential patients a reason to choose you over the other guys. Running a promotion means that someone who’s looking for services like yours is more likely to choose you. And for those who aren’t on the hunt […]
Leveraging your patient list for your marketing efforts is a great way to keep patients involved, interested, and coming back to see you when it’s time for another eye exam, specialty service, or a new pair of eyeglasses. But with today’s complicated privacy laws, how do you use text or email campaigns without accidentally crossing […]
Since 4ECPs works with optometry and eye care practices across North America clients frequently ask us how much money they should be dedicating to their practice’s marketing efforts, and we have found that the answer is consistently inconsistent. Each practice is unique, with different goals and needs. The purpose of this blog is to help […]
The invention of the printing press in the mid-19th century marked the beginning of advertising as we know it today. Suddenly the world was at your fingertips as newspapers and magazines, stuffed with new and exciting stories, proliferated. These easily printed and mass-produced mediums presented a new opportunity for businesses that wanted to reach potential […]
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Our most popular option, an enhanced website targets the 5 pages of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content (plus the option to purchase additional 5-page packages as needed), and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design.
Custom sites are completely custom sites, and are available only by request.
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
| Essential | Essential+ | Enhanced *MOST POPULAR |
Premium | Custom/ Enterprise |
|
|---|---|---|---|---|---|
|
Marketing Membership |
 |
|
|
|
|
| Marketing Audit |
|
|
|
|
|
|
Website Responsiveness |
|
|
|
|
|
|
Website Accessibility |
|
|
|
|
|
|
Hand Selected Imagery |
|
|
|
|
|
|
Enhanced SEO Framework |
|
|
|
|
|
| Custom Content | – |
(5 pages) |
(5 pages) |
(7 pages) |
|
|
Enhanced Branded Homepage |
– | – |
|
|
|
|
Enhanced Creative Consultation |
– | – |
|
|
|
|
Full Brand Guidelines |
– | – | – |
|
|
| Premium Design | – | – | – |
|
|
|
Need Something More Specific? |
– | – | – | – |
|
We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.
Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.
We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Marketing4ECPs
