Instagram has been around for 10 years now and has become very present in the working generation’s lives. It’s the most interactive form of social media, with a billion monthly users, which doesn’t seem to be slowing down anytime soon. Stories, the 24-hour secondary posting feature introduced in 2015 and used by 500 million people […]
Who Are You up Against? How to Do Competitive Research the Right Way
When you’re trying to boost your practice, you must be familiar with your competition. You may be familiar with how your brand performs, but do you know how well your competition is doing? Do you even know who your top competitors are? Other optometry practices in your market set the standard for your business. Staying […]
4 Ways to Get More Reviews For Your Optometry Practice
Patients want tangible evidence that they can trust your clinic. With the expanding information available on the internet, online reviews have become a critical factor for patients choosing an eye care provider. In 2019, a survey indicated that 82% of customers read online reviews of local businesses. Not only that, but 94% of online buyers […]
How to Create Engaging Instagram Stories for Your Optometry Business
While traditional Instagram marketing is still a rapidly developing landscape, there’s more to the app’s marketing capabilities than meets the eye, especially for individualized markets such as eye care. In 2016, Instagram launched its Stories feature, allowing users to post full-screen photos and videos to their accounts, under the condition that they disappear after 24 […]
5 Website Design Trends You Can Skip
Web design trends and features are continually changing. Often new features resonate well with patients, while others can actually downgrade your website’s functionality. It is important to update your website every two years, but you do have to be mindful of which features are worth investing in. Predicting trends and making sure your new design […]
3 Eye Care Professionals Crushing it on Instagram
Eye care professionals that crush it on Instagram seem to effortlessly roll out one beautiful post after another. But that doesn’t just happen! It takes time, some creativity, and consistency to get your feed to represent your brand and to get it in front of the right eyes. To kick start your own influencer worthy […]
Keep Your Customers Updated with Your Practice’s COVID-19 Policies
The COVID-19 pandemic has impacted the world in more upending ways than anyone could’ve imagined. Over halfway through the year, we’ve seen case numbers rise and fall alongside stock prices, amidst widespread uncertainty on the long-term effects on both the economy and the very way we conduct business. This means facing the complicated reality of […]
Quick Tips to Step Up Your Website’s Performance
The first impression your patients get of your practice rests in the hands of the homepage of your website. Wouldn’t it be in your best interest to optimize this chance to make your first impression last? Lucky for you, there are many components involved that you can take advantage of to do so. The key […]
How Eye Care Professionals Can Succeed in a Rapidly Evolving Market
Just halfway through 2020 and what a year it has been so far. The world as we know it is changing, and as a result, your eye care business will need to rapidly adapt to keep up. Over the last few months, you have had to temporarily close your doors in order to keep yourself, […]
How to Re(Invest) in Digital Marketing in 2020
Something I do almost every day is have conversations with clients about how to get the most out of their marketing. And I’ve noticed that when it comes to investing in the tactics that they are hesitant, especially now with the massive changes caused by COVID-19. Many business owners are feeling uncertain and trust me, […]