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Learn More About Digital Marketing for the Eye Care Industry

How to Show Up When Potential Patients Type “Optometrist” in Google

On average, 165 people who live near your optometry practice are using Google to search for a new eye doctor every day. In order to optimize your chances of attracting the attention of those potential customers, you want to stand out. Go to Google right now and search for an optometrist. Does your practice show […]

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Why Does Social Media Matter in Business and How Can I Use It?

The invention of the printing press in the mid-19th century marked the beginning of advertising as we know it today. Suddenly the world was at your fingertips as newspapers and magazines, stuffed with new and exciting stories, proliferated. These easily printed and mass-produced mediums presented a new opportunity for businesses that wanted to reach potential […]

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How To Get the Most Out of Your Google My Business Listing

If you are starting a new brick and mortar business what are the first steps you might take when it comes to getting your business on the internet? You will probably consider designing a website and getting set up on social media. Both of those things are important, but what will actually help customers physically […]

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How to Create a Video Sales Funnel Using YouTube

Video Content VS Strategic Placement & Remarketing I hear it time and time again, “I tried running a video to capture leads online, but it didn’t work so I gave up”. This is the constant battle entrepreneurs and marketers face; they want digital video marketing to be successful, but they aren’t seeing success with their […]

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Writing in the Digital Age – Rules for Correct, Modern, and Effective Writing

Everyone with a basic understanding of the written word can write. Lots of people can write well. But not everyone can write effectively. Plenty of business owners choose to write their own content for their website, blogs, and maybe even marketing collateral like brochures. Writing your own content can be a great idea; after all, […]

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