If your eye care practice isn’t using Google marketing to acquire new patients, your eye care practice isn’t competing in today’s digital age. There are over 160 optometry searches every day in YOUR service area and 90% of web users are using Google as their search engine. The world of online marketing is vast and […]
10 Steps For Better Ranking – An SEO Strategy for Eye Care Practices
As an eye care professional, you’re well aware that a strong online presence is essential for success. But what are the best strategies to enhance your SEO and visibility on the web? Search engine optimization (SEO) is a key part of your website’s ability to convert viewers to patients. Search engines drive the bulk of […]
6 Ways To Market Dry Eye
Treating Dry Eye Disease (DED) has become big business in the eye care industry. It seems that for every 10 Optometry practices I speak with, 7 are investing in treating Dry Eye. From going to conferences, to learning the latest in diagnostic options, to buying amazing new technology that can actually treat the root of […]
Top Mistakes Most Practices Make With Their Social Media Strategy
There’s no denying that social media is a necessity for your practice these days. But are you using it effectively? You might be proficient with your personal social media, but for a business owner, it’s a little more complicated. Rather than simply posting photos on Instagram or sharing a funny story on Facebook, you’ll need […]
Build Your 2022 Marketing Plan & Strategy
As 2021 comes to a close, we’re looking forward to turning the page for a fresh, clean start in 2022 (and we’re willing to bet we’re not alone in that.) Make this year a stellar chapter in your practice’s story— jumpstart your success with a solid marketing strategy. When we talk strategy, we mean allocating […]
Why You Should Write A Monthly Blog For Your Optometry Practice
As more and more people turn to the internet for answers, there has never been a better time for businesses to include blogging in their marketing strategy. Blogging is a marketing solution that can build your brand and establish you as an industry leader while also driving traffic to your website, increasing your google ranking, […]
Why Specialty Contact Lenses Can Grow Your Eye Care Practice
All successful businesses have something in common: they offer customers a truly unique experience through a service or product. As an eye care practice, this can be difficult. Even though all practices are made up of a special team that patients won’t find anywhere else, it can be hard to get patients in the door […]
The 5 Things Every Optometry Practice Needs To Do For Marketing
Having the latest eye testing technology or the greatest collection of eyewear on the planet only makes a difference if you can get new people to your practice. Marketing should be a focus for any successful optometry practice. And more than ever, digital marketing matters. Channelling your digital marketing into strategic avenues makes it easier […]
Why Your Practice Doesn’t Show Up on the First Page of Google
It seems simple: you open your practice and make a website. Then, that website ranks on Google, patients book appointments, and everyone lives happily ever after. However, it doesn’t always happen like that. Many factors influence how your website ranks on Google, both your own website and your competitors’ websites. Since we can’t control what’s […]
5 Amazing Optometry Website Designs
There are many important factors to keep in mind when creating a custom website. Elements such as conversion rate, speed, and mobile optimization (just to name a few) have the power to make or break your optometry website. One factor often overlooked, but equally as important as the function of your website is the design. […]