At Marketing4ECPs, we work with a wide range of eye care practices all over North America. The fantastic strategy our Marketing Directors do with our clients is truly what sets us apart in the industry. But what goes into our marketing strategies? And how do we help grow your eyecare practice? We had the opportunity […]
How to Deal With Negative or Fake Reviews
Whether you’re just opening your new eye care practice or you’re a seasoned vet of the industry, you should always be open to criticism. Anything you put out to the world, whether it’s a business, an essay, or even a social media post, there will always be someone in opposition to your message. But in […]
6 Social Media Tips for Optometrists
With people spending more time on social media than ever before, social media presents a unique opportunity for optometrists. However, the difficulty with social media often isn’t starting, it’s maintaining. It’s easy to post on your personal social media about what you did over the weekend or about your most recent trip. The challenge is […]
Marketing4ECPs Completes Acquisition of Innexus
Marketing4ECPs Completes Acquisition of Innexus, a Leader in Website, Social, & Marketing Solutions for Eye Care Practices Calgary, A.B. – June 4, 2021 – Marketing4ECPs, a provider of vertically-focused digital marketing solutions, is pleased to announce its acquisition of Innexus. Since 2009, Innexus has specialized in eye care practice marketing – providing clients with a […]
What Truly Goes Into Building An Eye Care Website?
I answer this question every day when I am consulting with Optometry and eye care clients. It all starts by explaining how important a website is, and the fact that it’s the foundation of all marketing efforts. All roads lead to your website, whether you are producing digital advertising, social media, or traditional marketing. Let’s […]
Marketing4ECPs Announces Official Partnership with Otto Optics
Marketing4ECPs Announces Official Partnership with Otto Optics, an Innovative Contact Lens Reorder Management Platform Calgary, A.B. – June 4, 2021 – Marketing4ECPs, a provider of eyecare-focused digital marketing solutions, is pleased to announce its partnership with Otto Optics, an innovative contact lens sales generation and process automation platform. “We are excited to announce this partnership […]
How To Improve Your Marketing With The Profit Growth Formula
Have you ever wondered why over 95% of small businesses are struggling with cash flow? A lot of it comes down to the systems they are using to generate cash flow. Remember the old cash vending machines before they all accepted credit cards? I recall many times putting a dollar into a change machine and […]
How To Build An Instagram Strategy For Your Eye Care Practice
Instagram is one of the most highly used social media platforms today. With 1 billion users logging into the platform every month, it’s clear your practice needs to have a presence on Instagram. Instagram can be a powerful tool to showcase your practice and provide a first impression to your potential patients before they book […]
Top Keywords You Need to Use in Eye Care
Before we dive into specific keywords, it’s essential that there’s no one-size-fits-all approach to SEO. Just like you wouldn’t recommend a treatment without fully understanding a patient’s symptoms, medical history, and lifestyle, we can’t recommend keywords without fully understanding your practice. That said, some general best practices can help you understand why specific keywords are better and how to […]
The Top 6 Digital Marketing Metrics in Eye Care
When it comes to tracking metrics for your digital marketing, it can feel overwhelming. Nowadays, you can pretty much track any touchpoint a potential patient has with your brand, and it can be hard to tell where you need to put your time and energy. Today, I will break down the top 6 digital marketing […]