Times are changing, and so is the way that we interact with each other. Traditional tactics to reach patients are becoming outdated, and every few months seem to bring a new app or platform that the world uses to communicate. It can feel hard to keep up! At its core, conversational marketing is placing a […]
Google Voice Search & How It Can Help Your Eye Care Practice
Big names have made a remarkable impact with their virtual helpers like Apple’s Siri and Amazon’s Alexa. Newly added to the roster, Google has woven its virtual helper into the web index known as Google Voice Search. It lets users search Google by speaking on a mobile phone or computer. Google Voice Search is a […]
3 Eye Care Professionals Crushing it on Instagram
Eye care professionals that crush it on Instagram seem to effortlessly roll out one beautiful post after another. But that doesn’t just happen! It takes time, some creativity, and consistency to get your feed to represent your brand and to get it in front of the right eyes. To kick start your own influencer worthy […]
Keep Your Customers Updated with Your Practice’s COVID-19 Policies
The COVID-19 pandemic has impacted the world in more upending ways than anyone could’ve imagined. Over halfway through the year, we’ve seen case numbers rise and fall alongside stock prices, amidst widespread uncertainty on the long-term effects on both the economy and the very way we conduct business. This means facing the complicated reality of […]
The Eye Care Professional’s Guide to TikTok
Social media has another big name entering the marketing game, TikTok. Brands are beginning to harness the marketing power of this app and are reaping the benefits of being an early adopter of this platform. The sheer reach of the app is mind-boggling, with over 2 billion total downloads and U.S. revenue alone expected to […]
Quick Tips to Step Up Your Website’s Performance
The first impression your patients get of your practice rests in the hands of the homepage of your website. Wouldn’t it be in your best interest to optimize this chance to make your first impression last? Lucky for you, there are many components involved that you can take advantage of to do so. The key […]
Mobile-Optimized-Why Just Being Mobile Responsive is Not Enough
When was the last time you needed information quickly and used your mobile device? Probably 5 minutes ago, you might even be doing that right now! The percentage of people using their phones to surf the web has been steadily increasing for years. In 2019, 53 % of website traffic worldwide came from mobile devices. […]
The Ultimate Instagram Guide for Eye Care
Instagram is quickly becoming the most-used social media platform, with the number of active users skyrocketing to over 800 million. With so many people actively using Instagram, there is more opportunity than ever to reach new patients! Plus, with Instagram being such a visual platform it helps you share a personal connection with your current […]
How Eye Care Professionals Can Succeed in a Rapidly Evolving Market
Just halfway through 2020 and what a year it has been so far. The world as we know it is changing, and as a result, your eye care business will need to rapidly adapt to keep up. Over the last few months, you have had to temporarily close your doors in order to keep yourself, […]
How to Re(Invest) in Digital Marketing in 2020
Something I do almost every day is have conversations with clients about how to get the most out of their marketing. And I’ve noticed that when it comes to investing in the tactics that they are hesitant, especially now with the massive changes caused by COVID-19. Many business owners are feeling uncertain and trust me, […]