As businesses are reopening, consumers are still very cautious about shopping inside of stores. In order to not only serve your patients where they are (on the internet) but also to ensure your financial success, you must start moving towards being able to show and sell your products online. We know that this can seem […]
SEO is about more than just Google; you can boost your ranking using Youtube, Reddit, and Pinterest. So if you are new to digital marketing or just looking to drive more traffic to your website, you’re in the right place. What is SEO? SEO stands for Search Engine Optimization. This is the process of optimizing […]
As a business owner, taking time out of your day to create a marketing plan might seem unimportant compared to the endless tasks on your to-do list. Most eye care practitioners are so trapped in the day-to-day that they rarely take a step back to view their business on a holistic level. As a result, […]
Business is going to be different, period. It is not going to go back to normal at least for a while. So, what does the new normal look like for an eye care business? It will likely be staggered appointments, protective masks, sterilization protocols, and social distancing inside the office. Everything will be different…everything you […]
COVID-19 has completely changed our definition of “Business-as-usual,” and practice owners everywhere are trying to sort out how previous daily tasks should fit into the new normal. At first glance, social media might seem like a frivolous use of time for your practice. The truth is, now more than ever, connecting with your patient base […]
In the age of social responsibility, it is important that you incorporate some form of giving back into your marketing strategy. This is often referred to as cause-marketing, a strategy that implements supporting a cause as a way to elevate your brand’s public perception. People now show a strong preference for businesses associated with a […]
The essential components your website needs to stay relevant for 2020. It is important to view your website as a dynamic marketing tool. Technology changes quickly and your website can begin to feel out of touch over time. New features and styles are unveiled all the time, and the digital world moves FAST…very FAST. The […]
Over the past 10 years, digital marketing has radically transformed how eyecare practitioners develop and execute marketing strategies. The days where you could effectively reach your patients through print, radio, billboards, word-of-mouth, and direct mail are long gone. Today, and for the future, your emphasis should be on reaching new patients through the digital world. […]
Patient care has always been important, but now it’s becoming a key differentiator for businesses. Over 50% of consumers have canceled a transaction because of bad service. If you don’t have the customer service standards to back up your marketing, your marketing dollars are probably going to waste. How Important is Patient Care? Patient care […]
So, I wrote a book. Aptly named click the book is 196 pages of digital marketing resources. As the president of 4ECPS and as a marketing professional, I’ve come to understand the difficulties many eye care professionals face. I’ve taken my experience and created a comprehensive resource that will not only help you better understand […]
Our essential websites are perfect for new start-ups and small practices. If you are ready to create – or upgrade – your online presence and want to get started right away, our essential website is for you.
Our essential+ sites are a step up from our essential sites. You’ll get all the ease and speed of our essential sites, but with 5 extra pages of custom content to tell your patients about your specialty or area of focus.
Our most popular option, an enhanced website targets the 5 pages of your website that are most responsible for driving your revenue. These sites include 5 pages of custom content (plus the option to purchase additional 5-page packages as needed), and a fully customized homepage to showcase your brand and give website visitors something to talk about.
Our premium sites are highly customized websites with 7 pages of unique medical content written especially for your practice’s brand and target market, built following foundational SEO practices, and featuring a fully custom design.
Custom sites are completely custom sites, and are available only by request.
If you have multiple locations or require multiple websites, our Enterprise option is built for you.
| Essential | Essential+ | Enhanced *MOST POPULAR |
Premium | Custom/ Enterprise |
|
|---|---|---|---|---|---|
|
Marketing Membership |
 |
|
|
|
|
| Marketing Audit |
|
|
|
|
|
|
Website Responsiveness |
|
|
|
|
|
|
Website Accessibility |
|
|
|
|
|
|
Hand Selected Imagery |
|
|
|
|
|
|
Enhanced SEO Framework |
|
|
|
|
|
| Custom Content | – |
(5 pages) |
(5 pages) |
(7 pages) |
|
|
Enhanced Branded Homepage |
– | – |
|
|
|
|
Enhanced Creative Consultation |
– | – |
|
|
|
|
Full Brand Guidelines |
– | – | – |
|
|
| Premium Design | – | – | – |
|
|
|
Need Something More Specific? |
– | – | – | – |
|
We’ll work with you to build a customized plan that respects your budget, represents your unique practice, and achieves your objectives.
We’re proud to partner with MacuMira, Canada’s first clinically proven and regulatory-approved treatment for dry age-related macular degeneration.
Both MacuMira and Marketing4ECPs are committed to enhancing patient care and driving growth for eye care practices. Our expertise in digital marketing ensures that practices using MacuMira can effectively engage with patients, build a strong online presence, and ultimately grow their businesses.
We’re excited to leverage our industry knowledge and resources to help practices maximize the potential of MacuMira and achieve lasting success.
Our work speaks for itself, but don’t just listen to us. See what industry leaders have to say!
Why would you do this yourself? The team at Marketing4ECPs is great, and they make all of my marketing look incredible. I love how they incorporated the art around my community into my website.
Dr. Justin Bazan
Park Slope Eye
Thank you to the awesome team @marketing4ecps for making my vision a reality and creating a gorgeous website!
Dr. Mei Fleming
Luminance Vision Optometry
I love my website, and the team at Marketing4ECPs worked alongside me to bring to my vision to life.
Dr. Tanya Gill
Oakland Vision Centre Optometry
I can’t say enough good things about M4ECPs and what a pleasure it was to work with their team. They genuinely listened to the vision and feel I wanted to create for my practice and their level of detail was exceptional. They were able to bring my vision to life in website format and I cannot recommend them enough!
Dr. Blythe McPherson
Eyes On Westlake
Marketing4ECPs
