Calling all eye care professionals! Vision Expo East 2024 in New York is quickly approaching, and it’s time to get excited. The event is set to attract thousands of attendees from across the globe, eager to connect with industry leaders, gain access to the latest eyewear trends, and discover new technologies in the field. Vision […]
Boost Your Eye Care Practice with a Full Funnel Approach to Social Ads
As an eye care professional, attracting new patients and nurturing existing ones are essential for the success of your practice. Digital marketing has become increasingly popular in reaching customers, and leveraging Facebook ads can be a game-changer for your practice. In this blog post, we will explore the benefits of how taking a full funnel […]
What We Learnt from Vision Expo West
We conducted a survey at Vision Expo West to gain insight into eye care professionals’ views on their practice and marketing. Some of the results might surprise you! These questions and answers will help you understand what your peers are doing with your marketing and how you measure up. We had a range of attendees […]
Eye Care Instagram Accounts You Need to Follow
For optometrists, staying up to date with the latest eye care trends and techniques is key. One of the best ways to do this? Follow inspiring eye care Instagram accounts! From learning about new technologies to connecting with industry peers, these accounts can provide helpful and interesting information that’s right at your fingertips. Here’s our […]
Top Mistakes Most Practices Make With Their Social Media Strategy
There’s no denying that social media is a necessity for your practice these days. But are you using it effectively? You might be proficient with your personal social media, but for a business owner, it’s a little more complicated. Rather than simply posting photos on Instagram or sharing a funny story on Facebook, you’ll need […]
Marketing4ECPs Completes Acquisition of Innexus
Marketing4ECPs Completes Acquisition of Innexus, a Leader in Website, Social, & Marketing Solutions for Eye Care Practices Calgary, A.B. – June 4, 2021 – Marketing4ECPs, a provider of vertically-focused digital marketing solutions, is pleased to announce its acquisition of Innexus. Since 2009, Innexus has specialized in eye care practice marketing – providing clients with a […]
Why Brands Are Important in Eyewear Marketing
High-end brands are not just for celebrities and influencers anymore! The market for designer items is steadily growing. According to Forbes, The global luxury market is predicted to reach $1.5 trillion by 2025. Especially when it comes to eyewear, people are willing to splurge on designer items. Plus, people are incredibly loyal to the brands […]
HIPAA/PIPEDA Regulations and Why You Need to Be Following Them
A Refresher on the HIPAA and PIPEDA No matter what country you operate out of, the regulations that govern personal information are a big deal. As healthcare providers, you are trusted and expected to store patient data securely, and the consequences are immense if you don’t. The HIPAA (Standards for Privacy of Individually Identifiable Health […]
The Latest on Google Responsive Display Ads
What Are Google Responsive Display Ads? Responsive display ads are defined as “an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network.” The ads are designed to reduce the amount of work it takes to create and post ads on the display network, a group […]
The Most Important Metrics in the Optometry Industry
If you are concerned about how your website performs and what you may want to improve, tracking your progress through various metrics can help. When you’re creating a marketing plan to generate leads, get butts in chairs, and garner good reviews, ask yourself what you want to achieve. Then ask yourself how you can measure […]