As more and more people turn to the internet for answers, there has never been a better time for businesses to include blogging in their marketing strategy. Blogging is a marketing solution that can build your brand and establish you as an industry leader while also driving traffic to your website, increasing your google ranking, […]
The 5 Things Every Optometry Practice Needs To Do For Marketing
Having the latest eye testing technology or the greatest collection of eyewear on the planet only makes a difference if you can get new people to your practice. Marketing should be a focus for any successful optometry practice. And more than ever, digital marketing matters. Channelling your digital marketing into strategic avenues makes it easier […]
How to Deal With Negative or Fake Reviews
Whether you’re just opening your new eye care practice or you’re a seasoned vet of the industry, you should always be open to criticism. Anything you put out to the world, whether it’s a business, an essay, or even a social media post, there will always be someone in opposition to your message. But in […]
6 Social Media Tips for Optometrists
With people spending more time on social media than ever before, social media presents a unique opportunity for optometrists. However, the difficulty with social media often isn’t starting, it’s maintaining. It’s easy to post on your personal social media about what you did over the weekend or about your most recent trip. The challenge is […]
How To Build An Instagram Strategy For Your Eye Care Practice
Instagram is one of the most highly used social media platforms today. With 1 billion users logging into the platform every month, it’s clear your practice needs to have a presence on Instagram. Instagram can be a powerful tool to showcase your practice and provide a first impression to your potential patients before they book […]
Why You Need a Personal Profile on LinkedIn to Help Your Eye Care Business
LinkedIn is the professional version of Facebook, and it’s not just applying for jobs anymore. We look at LinkedIn as one of the most prominent networking websites available. It’s time to make the most out of this platform for your eye care business. We see a lot of Optometrists who have not set up a […]
Why Pinterest is an Untapped Goldmine
Think about the last time you did an image search on Google. Chances are that several of the results you found were Pinterest entries. Pinterest images on Google aren’t going anywhere anytime soon. In the meantime, there’s a huge opportunity for your business to gain exposure and improve its organic search rankings through Pinterest. Is […]
Hit It Out of the Park With Your Valentine’s Day Marketing
Holidays are the perfect time to connect with your patients. Reaching out to your patients around the holidays helps build trust and credibility for your practice. People are already feeling the warm fuzzies around the holidays, which allows you to celebrate and share in those feelings of companionship and gratitude. As a bonus, people are […]
Why Polls and Quizzes Should Rule Your Social Media Strategy
Instagram has been around for 10 years now and has become very present in the working generation’s lives. It’s the most interactive form of social media, with a billion monthly users, which doesn’t seem to be slowing down anytime soon. Stories, the 24-hour secondary posting feature introduced in 2015 and used by 500 million people […]
3 Eye Care Professionals Crushing it on Instagram
Eye care professionals that crush it on Instagram seem to effortlessly roll out one beautiful post after another. But that doesn’t just happen! It takes time, some creativity, and consistency to get your feed to represent your brand and to get it in front of the right eyes. To kick start your own influencer worthy […]