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Posts
- How to Build A 2025 Marketing Strategy for Your Eye Care Practice
- Creating a Positive Workplace Culture: Key to Staff Retention in Eye Care
- Understanding the Marketing Funnel & How to Use it to Your Advantage
- Your Ultimate Guide To Vision Expo West 2024 In Las Vegas
- How to Use Marketing to Turn Website Visitors Into Patients
- An Optometrist’s Guide to Spotting Social Media Scams and Spam
- How To Leverage Instagram For Eye Care Practice Branding
- What Are Local Listings and Why Are They Important for Optometrists?
- How Do You Calculate Revenue Per Patient in Optometry?
- Personalized Patient Experiences Through Email Campaigns
- How Do I Grow My Optometry Practice?
- How to Market a Trunk Show for Eyewear
- Your Ultimate Guide to Vision Expo East 2024 in New York
- Top 5 Marketing Trends in 2024 For Optometry Practices
- Do Facebook Ads Work for Eye Care Practices?
- 10 Tips For Marketing Your Contact Lens Business
- How to Add Keywords to Your Google Business Profile
- How Can Google Ads Help Advance Your Business Goals and Attract More Patients
- How Do I Run a Successful Optometry Practice
- Crafting Your Social Media Identity for Eye Care Practices
- Elevate Your Practice with OptiLIGHT: Revolutionizing Dry Eye Management
- 10 Steps to Better Emails for Eye Care Professionals
- 5 Eye Care TikTok Accounts to Follow
- Social Media Hashtag Guide for Eye Care Professionals
- 10 Social Media Mistakes to Avoid for Eye Care Professionals
- 5 Steps to Successful Paid Social Ads
- Boost Your Eye Care Practice with a Full Funnel Approach to Social Ads
- Freshen Up Your Eye Care Practice this Spring with These Marketing Campaigns
- Otto Optics Partners with Eye Drop Shop
- Why Website Accessibility is Important for Your Practice
- How to Use YouTube Advertising for Your Practice
- What We Learnt from Vision Expo West
- Top 5 Medical Niches to Focus on in 2023
- Eye Care Instagram Accounts You Need to Follow
- Why You Shouldn’t Cut Your Marketing Budget During Economic Turndown
- 5 Ways to Make Your Optometrist Website Better
- Why You Need a Social Media Manager for Your Practice
- Free Stock Photo Sites and How to Use Them in Your Eye Care Marketing
- Meet Our New Look
- 12 Free Ways to Market Your Practice
- Eye Care Trends & Opportunities for 2022
- How to Use Google Ads and Products to Get New Patients
- 10 Steps For Better Ranking – An SEO Strategy for Eye Care Practices
- 6 Ways To Market Dry Eye
- Top Mistakes Most Practices Make With Their Social Media Strategy
- Build Your 2022 Marketing Plan & Strategy
- Why You Should Write A Monthly Blog For Your Optometry Practice
- Why Specialty Contact Lenses Can Grow Your Eye Care Practice
- The 5 Things Every Optometry Practice Needs To Do For Marketing
- Why Your Practice Doesn’t Show Up on the First Page of Google
- 5 Amazing Optometry Website Designs
- How Did We Grow An Optometry Practice By 20% In A Global Pandemic?
- How to Deal With Negative or Fake Reviews
- 6 Social Media Tips for Optometrists
- Marketing4ECPs Completes Acquisition of Innexus
- What Truly Goes Into Building An Eye Care Website?
- Marketing4ECPs Announces Official Partnership with Otto Optics
- How To Improve Your Marketing With The Profit Growth Formula
- How To Build An Instagram Strategy For Your Eye Care Practice
- Top Keywords You Need to Use in Eye Care
- The Top 6 Digital Marketing Metrics in Eye Care
- Why You Need a Personal Profile on LinkedIn to Help Your Eye Care Business
- Using Brand Image To Create A Buzz With Patients
- The Money’s in the List!
- Why Pinterest is an Untapped Goldmine
- Hit It Out of the Park With Your Valentine’s Day Marketing
- 5 Pro Tips For Marketing Dry Eye
- Why Brands Are Important in Eyewear Marketing
- HIPAA/PIPEDA Regulations and Why You Need to Be Following Them
- The Latest on Google Responsive Display Ads
- Website Trends to Watch for in 2021
- Tips for Creating Unique & Engaging Holiday Promotions
- The Most Important Metrics in the Optometry Industry
- Why Polls and Quizzes Should Rule Your Social Media Strategy
- Who Are You up Against? How to Do Competitive Research the Right Way
- A Faster Loading Website Means Higher Conversions: 3 Tips to Up Your Speed
- 4 Ways to Get More Reviews For Your Optometry Practice
- Tips From a Designer: Website Photos That Should Make the Cut
- How to Create Engaging Instagram Stories for Your Optometry Business
- Why Your Website Needs a Virtual Frame Gallery
- 5 Website Design Trends You Can Skip
- Conversational Marketing is a Game Changer: Here’s Why
- Google Voice Search & How It Can Help Your Eye Care Practice
- 3 Eye Care Professionals Crushing it on Instagram
- Keep Your Customers Updated with Your Practice’s COVID-19 Policies
- The Eye Care Professional’s Guide to TikTok
- Quick Tips to Step Up Your Website’s Performance
- Mobile-Optimized-Why Just Being Mobile Responsive is Not Enough
- The Ultimate Instagram Guide for Eye Care
- How Eye Care Professionals Can Succeed in a Rapidly Evolving Market
- How to Re(Invest) in Digital Marketing in 2020
- Why Selling Online Is The New Future For Eye Care
- SEO is About More Than Google: What Are You Doing on YouTube, Reddit, & Pinterest?
- Creating An Eye Care Marketing Plan in 2020
- Marketing as You Relaunch Your Eye Care Business During Covid-19
- The Optometrist’s Social Media Playbook for COVID-19
- Cause-Marketing for Your Eye Care Practice
- 2020 Website Trends
- Digital Marketing: A Decade in Review
- Why Patient Care Is Essential to Your Marketing
- click: How to Transform Your Business through Digital Marketing
- Does YouTube PreRoll Advertising Increase Brand Awareness?
- How to Market Your Eye Care Business on a Limited Budget
- How to Engage Optometry Patients Through Email Marketing
- The Optometrist’s Guide to Understanding Your Ideal Patient
- Pay-Per-Click, Display, Video, & More: Understanding What Each Type of Ad Medium Does for Your Business
- Social Media’s New Reality: How Social Advertising Has Changed in 2019
- Writing for the Web: 2019 Edition
- Optometry & SEO: The Keywords You Should Actually Be Paying Attention To
- 4 HIPAA-Friendly Ways to Respond to Online Reviews
- How Much is Too Much to Pay for Google Ads?
- 3 Keys to Building a High-Performing Website
- Designing a Website: How to Choose the Right Colours & Textures to Compliment a Brand
- Three Key Metrics Evaluating Your Eye Care Marketing
- How to Run a Promotion With Digital Marketing
- Understanding the Privacy Act and How to Build Your Database
- What’s the Difference Between a Facebook Post and a Facebook Ad?
- Understanding The Creative Process
- Determining Your Marketing Budget for Your Practice
- How to Show Up When Potential Patients Type “Optometrist” in Google
- Why Does Social Media Matter in Business and How Can I Use It?
- How To Get the Most Out of Your Google My Business Listing
- You Built Your Website, Now Let’s Talk SEO (Part II)
- I Built a Website, Now What?
- The Anatomy of a Text Ad
- Creating Great Icons: What to Consider When Designing
- How to Create a Video Sales Funnel Using YouTube
- Writing in the Digital Age – Rules for Correct, Modern, and Effective Writing
